A recent report from Global Tolerance states the following:
The Values Revolution has truly arrived, reshaping our own lives as well as the organisations around us. More than ever, people want to make a difference through their workplaces, their purchasing power and their lifestyles. This shift is particularly apparent when looking at the millennial generation (those born between 1981-1996), who are worried about the current state of the world and feel it is their responsibility to change it. Millennials expect the companies they work for to deliver positive change, and they would work harder and for less money if they knew their work was making a difference. This generation uses their purchasing power to purchase ethical products and are willing to pay a premium for them. Most millennials volunteer and many give back to their communities in other ways – by donating to causes or joining local organisations.
Click here to see the full report.
The same day this report came out, by chance, I recorded the following short video on why and how I started mapping values.
Click on video.