Conscious Capitalism Goes Local (Rochester New York)

Three weeks ago I attended the inaugural event of the UK Chapter of Conscious Capitalism here in London. The event was well attended and created significant interest in the London business community.

For those of you in the USA, I just heard that the Greater Rochester Chapter on Conscious Capitalism, are sponsoring an event on Thursday May 8th, from 7:30 to 9:30 a.m. Raj Sisodia co-author of Conscious Capitalism and Firms of Endearment will be speaking on the topic of Re-Imagining Business Success – Building Truly Human Organizations. After his presentation  Jack DePeters, SRVP of Store Operations of Wegmans Food Markets and Doug Ronan, VP of Marketing of Driscoll’s, will join Raj for a question and answer session. To find out more click here.

 

Building a Sustainable Brand

If you follow this link you will find my keynote presentation for the Sustainable Brands Conference in Rio de Janeiro next week.

My thesis is this: Brand and culture are two sides of the same coin. Therefore, they should reflect the same values. Cultural values represent the side of the coin seen by employees. Brand values are the side of the coin seen by customers. Problems arise when what you see on the inside is not what you see on the outside. In other words, a sustainable brand has an aligned set of internal and external values. There is cultural integrity.

Finding Happiness and Meaning at Work, That is the Quest

Next week, I will be giving the opening keynote speech at the Sustainable Brands Conference in Rio de Janiero. My message is simple, You cannot have a sustainable brand without a sustainable culture; and in order to have a sustainable culture you have to measure and manage it.

In the afternoon, I will be part of a panel discussing the question “Is it possible to reconcile work and happiness.” My answer is a definitive YES; but you have to become a values-driven organisation in order to do so. No matter who you are, depending on what stage of psychological development you have reached and what level of consciousness you are operating from, you will either be looking for happiness or meaning in your life. After your family, work will be the principle domain of this search.

Happiness and meaning are not synonymous: the ego is in search of happiness; the soul is in search for meaning. Most people find meaning when they are able to tap into their creativity, make a difference in their world and be of service to humanity.  Business leaders are beginning to understand this.

At the conclusion of his first interview with the New York Times (21st February 2014), Satya Nadella, the newly appointed CEO of Microsoft remarked, “One of the things I am fascinated about generally is the rise and fall of everything, from civilizations, to families, to companies. We all know the mortality of companies is less than human beings. There are few examples of even 100-year old companies. For us to be a 100 year-old company where people find meaning at work, that is the quest.”

My previous blog What Employees Want deals with this question in more detail.