Donald Trump’s values and why he has a large following

One of my more popular blogs. Time to revisit it.

Richard Barrett

In 2010 I read Donald Trump’s book on leadership entitled Think Big: Make it Happen in Business and Life.1[i] This is not something I would normally have done, but I was carrying out research for my own book on leadership—The New Leadership Paradigm[ii]—and wanted to read a broad range of books by well-known leaders. The question on my mind was “What is leadership really about?” What I discovered is there is no consensus on what leadership is about and that people write about leadership from the levels of consciousness at which they operate. What they write about is what they value, and what they value reflects their needs.

So when Donald Trump writes a book on leadership, the content of his book is a reflection of Donald Trump’s consciousness. Those who respect and admire Donald Trump’s values will buy his books because they resonate with…

View original post 644 more words

The top ten values of humanity

Where are we as a human race in terms of our development? What do we value? What levels of consciousness do we mainly operate from? To answer these questions, at least in some general way, I have analyzed the results of half a million Personal Values Assessments.


The top ten values of this group of half a million people are shown in Figure 1 along with the number of people who chose each value as one of their ten most important values. Figure 1 is a visual representation of the Seven Levels of Consciousness model. Each shaded dot represents one of the values listed alongside the diagram. The level of consciousness is indicated in brackets, for example, family, caring, respect, and friendship are found at the Relationships level (Level 2) and continuous learning is found at the Transformation level (Level 4).

It is interesting to note that four of the top five values are located at the Relationships level (Level 2) and all the other values are located at the Internal Cohesion level (Level 5) except continuous learning, which is located at the Transformation level.

Figure 1: Top ten values of half a million people


After downloading the data for the half a million people, I fed the top ten values back into the Personal Values Assessment as if they were a single individual, and this is the report I got.

From the values you selected it is clear that you are a person for whom meaning is important. You have a strong set of moral standards which are important in how you treat others and how you wish to be treated.

 Your values show:

  • Having meaningful close relationships with others is important in your life and is central in the decisions you make.
  • Living with a passionate and an upbeat, fun-loving approach is important to you.
  • Relationships are a central focus in your life, and you show concern and consideration for those around you.
  • You demonstrate dedication in all that you do.
  • Seeking new opportunities to develop and grow keeps you constantly challenged.
  • You can think imaginatively and use your skills to produce new ideas.
  • Building confidence in others and wanting others to feel they can rely on you are key factors in your interactions.

 The type of values you selected indicates that the connections you build with others and your capabilities are equally important to you.

I believe this value profile tells an interesting story about humanity in general:

  1. Five of the top values are about how we relate to the people in our lives—family, caring, respect, friendship, and trust. This suggests that inter-personal safety is a fundamental priority for most people. Historically, personal safety has always been linked to belonging and identity.
  2. Five of the top values are about how we relate to ourselves (who we are)—humour/fun, enthusiasm, commitment, creativity, and continuous learning. This suggests that self-expression is also a fundamental priority. However, the results indicate that we prioritize inter-personal safety over self-expression. Only when we feel safe do we feel free to express who we are.
  3. This suggests that Maslow’s theory is correct. We prioritize safety—a deficiency need over self-actualization—a growth need. Furthermore, the ability to develop and grow through continuous learning is of significant importance to us.


We cannot grow and develop unless we feel safe. Once we feel safe, then self-realization becomes our main priority. If we want to build a positive future for everyone, we must create the conditions in our society that allow people to feel safe, especially our children, and support everyone in their self-expression. Feeling safe is intimately linked to belonging and belonging is intimately linked to identity.


From now until October 31 download a free PDF version of my latest book, Everything I have Learned About Values. Click this link to get your copy.


Richard Barrett

October 14, 2017


Seminar: Cultural health and well-being at work


On March 16, from 13:30 to 16:30 I will be holding a seminar at the Friends House on Euston Road in London on how to build a healthy, high-performing workplace. 

Well-being at work is becoming an important health issue in the UK. In 2015/16 workplace stress and related factors such as anxiety and depression accounted for 37% of all work-related ill health and 45% of all working days lost. The main causes of stress were workload pressures, tight deadlines, too much responsibility and a lack of managerial support. These factors accounted for an estimated 13.5 million lost working days due to ill-health. A psycho-social working conditions survey indicated that around 13.6% of all working individuals think their job is very or extremely stressful. 

In this seminar, I will identify the primary causes of workplace stress and show how to measure the cultural health of an organization. My approach is holistic in nature.  I will explain how a failure to meet employees’ needs and desires at different stages of psychological development contribute to work place stress. This ground-breaking seminar draws on two of my recent books — The Values-Driven Organization and A New Psychology of Human Well-Being.

Click here to find out more and register.

You may also be interested in my upcoming workshop in Italy entitled From Well-Being to Flourishing. Click here to find out more.

Full spectrum flourishing


What is flourishing and how do you experience it?

I believe that flourishing begins when you have the courage to align your ego motivations with your soul’s motivations.

Your sense of flourishing expands when you master the first stage of soul activation—when you feel free to fully express your gifts and talents and find meaning and purpose in your life. Your sense of flourishing continues to expand as you learn to master the second stage of soul activation—when you can connect with others to make a difference.

You attain full flourishing when you learn to master the third stage of soul activation—when you contribute to the well-being of future generations, humanity, and the planet.

What prevents you from flourishing are the fears associated with the unmet needs you have from the ego stages of development. You have to overcome these fears if you want to flourish. For reasons beyond their control, most people on the planet never experience flourishing. They get locked into meeting their survival, safety and security needs.

The pathway to flourishing is a lifetime journey. It begins with well-being. Well-being is the feeling you get when you master the ego stages of psychological development.

There are seven stages of psychological development.

The survival stage begins at conception and continues to the age of about 2. During this time your reptilian mind/brain is forming and dominant. Your focus at this stage is physiological survival. If you develop fears about your survival, you will have difficulties self-actualizing later on in life.

The conforming stage begins around the age of two and continues to around the age of 7. During this time you limbic mind/brain is forming and dominant. Your focus at this stage is on learning to feel safe and protected in your family. If you develop fears about your safety, you will have difficulties connecting with others later on in life to make a difference.

The differentiating stage begins around the age of 8 and continues to your early twenties. During this time your neocortex mind/brain is forming and dominant. Your focus at this stage is security—learning how to feel recognized and respected in your peer group. If you develop fears about your security, you will not have the confidence to contribute to the well-being others in your later years.

These are the ego stages of development.

The next stage, which is known as individuating, is the stage where you begin to let go of your dependence on others to meet your needs and start to align with the motivations of your soul. This stage usually occurs in your 20’s and 30’s. This represents the first stage of flourishing.

The self-actualizing stage represents the first stage of soul activation. The focus of this stage is on self-expression—finding meaning in your life. This stage usually occurs in your 40’s. This represents the second stage of flourishing.

The integrating stage represents the second stage of soul activation. The focus of this stage is on connecting with others so you can make a difference. This stage usually occurs in your 50’s. This represents the third stage of flourishing.

The serving stage represents the third stage of soul activation. The focus on this stage is on contribution—being of service to humanity and the planet. This stage usually occurs in your 60’s. This represents the fourth stage of flourishing.

When you have mastered all seven stages of development, you will experience full-spectrum flourishing. You will feel energized and healthy and live a long and active life.

To find out more Click Here